A woman with short dark hair smiling, sitting on a wooden chair with a woven seat, wearing a satin peach-colored outfit in a room with dark wood flooring and a black and white wall.

I’m Ashley Kelsch, and I help women close the gap between not drinking and actually living.

I know what it feels like to be stuck in the mental gymnastics of trying to control drinking, food, relationships—anything that quiets the noise for a minute.

For years, I lived in cycles I couldn’t seem to break.

I’d say I wasn’t drinking tonight—while uncorking the bottle.
Say I wasn’t going to eat that—then end up in the kitchen at midnight.
Promise myself I wouldn’t get involved with him—only to end up in the same familiar ache.

When one behavior went quiet, another surfaced.
It was never really about the alcohol, or the food, or the man.
It was about the part of me that couldn’t sit with being uncomfortable—the part of me that didn’t yet know how to belong to herself.

Everything changed when I stopped trying to fix symptoms and started doing the deeper work:

  • examining my thoughts

  • understanding my emotional and behavioral patterns

  • learning to stay in my body—especially when I wanted to leave

I stopped living out of integrity. I learned my values. I learned my worth.
I stopped reaching for things outside of myself to soothe what was happening inside of me.

That is the freedom I help other women find now.

Book a consultation

MY Approach

My coaching integrates three modalities:

Thought work

How your thinking creates your experience, your emotions, and your results.

Pattern work

The emotional and behavioral loops you’ve been living inside—often for decades.

Nervous system work

Because dysregulation, urges, and reactive patterns live in the body, not the mind.

This isn’t about fixing you.
It’s about making you whole.

What I Do

I’m a certified life coach specializing in wholeness-based recovery and emotional sobriety.

I work with women who:

  • are questioning their drinking

  • are trying to quit but keep slipping

  • are sober but still struggling emotionally

  • are performing “fine” on the outside but feel fractured on the inside

  • are tired of white-knuckling or swapping one compulsion for another

My work doesn’t look like traditional recovery coaching.
I’m not here to enforce rules or keep you compliant.

I work with the root—the patterns driving your choices..



my background

I’ve been a coach for eight years, certified through The Life Coach School and trained in VITA™ methods for emotional and relational healing.

Before coaching, I owned a lingerie and sexual wellness boutique in Austin for a decade.
That experience taught me more about women—their bodies, shame, desire, fear, and resilience—than any textbook ever could.

Today, I blend psychology, embodiment, and emotional sobriety work to help women rebuild the relationship they have with themselves.

I’m based in Austin and work virtually with clients around the world.


Ready to stop running the same patterns?
Explore the pathway that meets you where you are.

Work With Me